One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding – his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs…
Month: July 2019
Why You Need More Than A Videographer
During your latest marketing meeting, your team decides to produce a video to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team? The scenario described above is a typical…
5 Essential Video Tips for Marketers
Video marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. Whether you want more customers to be aware of your business,…