Video marketing is using videos to promote your product or service, increase engagement on your social channels, educate your customers, and generate leads for your business.
Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).
Since consumers want video content it is important to provide enjoyable content that engages your audience. The New York Times recently wrote that we are living in a “post-text” world – consumers prefer to not read walls of text or receive dozens of aggressive sales emails.
84% of marketers say video has helped them increase traffic to their website. (Wyzowl)
Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight to your sales and marketing process. Among the most valuable information you can have in your business is specific data about which leads are most valuable moving forward.
81% of marketers say video has helped them generate leads. (Wyzowl)
94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
Here are the top 5 reasons video marketing can help your wellness business:
#1 – Video builds trust
Video is powerful medium because it allows you to connect with your target audience on an emotional level. Creating an emotional bond is what makes a person want to do business with you. Wellness businesses need to build likability and trust for their brands. Wellness consumers are looking to invest in products/services that could potentially transform their lives. By building likability and trust with impactful videos the chances of winning a new customer are much greater. 64% of consumers will make a purchase after watching branded videos on social platforms,⁵ showing trust built through video, leads to sales.
#2 – Improves SEO
Search engines love video. A website is 53 times more likely to reach the front page of Google if it includes video. Why? Video is the #1 piece of content that engages site visitors – so they are more likely to stay on your site. YouTube is the world’s 2nd largest search engine (owned by Google) so videos are favored by Google in their search results.
#3 – Creates a return for your marketing investment
Making an effective video may seem like a big investment, but the cost of creating a video marketing campaign is nowhere near what it used to be twenty years ago. A well produced video combined with a strategic marketing plan will always provide a return on your marketing investment. According to Hubspot, including a video on your landing page can increase your conversion rate by up to 80%.
#4 – Video drives traffic and purchases
A high quality, powerful video will help to impact consumer behavior, driving qualified leads. Including videos in your marketing cycle provides robust data about how your potential customer interacts with your brand. This data is essential to execute a successful strategy that brings wellness consumers through the buyer’s journey.
64% percent of consumers make a purchase after watching branded social videos (via tubularinsights).
93% of brands got a new customer because of a video on social media. (Animoto)
#5 – Engagement
Marketers know that engagement is one of the key ways to measure whether you are making content that resonates with your audience. Engaging your customer means a lot more than just getting them to watch or like your video.
Social video generates 12 times more shares than text and images combined.
When you make videos that are innovative and interactive – you will get audiences excited to interact with your brand. When customers engage with your video content there is a high likelihood they will remember your brand because you’ve created a memorable experience for them.
Video has asserted its dominance over all social platforms. Now more so than ever before, consistently using video across all social media platforms is crucial to the success of your overall marketing activities. Start thinking about what you can do in 2020 to integrate videos in your marketing campaign. While there are so many marketing options available, it is clear that video is highly effective to get results.
