Lots of entrepreneurs and small business owners who are making marketing content for their audience intend to convince their potential customers to buy from them by simply sharing the features and benefits of their product/service. But, storytelling is the single most powerful way to attract loyal customers. In a recent video on my YouTube…
Tag: branding
Avoid These YouTube Branding Mistakes
There are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers. First you need to hone in on the target audience for your YouTube channel: Have you…
The Irresistible Power of Storytelling
One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding – his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs…
Break Through the Noise With Live Streaming
Video live streaming is an effective and impactful tool for marketing in a wide variety of contexts, including product and services promotions, live announcements, Q&A sessions, and allowing virtual attendance at a conference or event. Since 2017, live streaming has grown in popularity, thanks to social media giants like Facebook, YouTube, and Instagram making it…