It was an honor to be interviewed recently by Charlene Shirk and Jared Brick at @Daily Ad Brief 😎  We talked about the importance of storytelling in your video marketing, choosing the best video style, and testing content for optimal reach/performance. 📱 📹  I’ve added some time codes below so you can easily…
Tag: storytelling
Engage With Your Customer's Story
Lots of entrepreneurs and small business owners who are making marketing content for their audience intend to convince their potential customers to buy from them by simply sharing the features and benefits of their product/service. But, storytelling is the single most powerful way to attract loyal customers. In a recent video on my YouTube…
The Irresistible Power of Storytelling
One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding – his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs…