Video marketing is using videos to promote your product or service, increase engagement on your social channels, educate your customers, and generate leads for your business. Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco). Since consumers…
Tag: video marketing
How to Get More Video Views
How are you going to get your video in front of the right audience? Many people make a video and then expect their target audience to magically find it. Distribution is one of the last things content creators tend to think about because it can often feel like lifting a heavy boulder just to make…
The Irresistible Power of Storytelling
One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding – his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs…
Why You Need More Than A Videographer
During your latest marketing meeting, your team decides to produce a video to promote your products and services. But, where do you start? Shortly after getting excited about having a video made you are suddenly faced with confusion. Should you hire a videographer or a video production team? The scenario described above is a typical…
5 Essential Video Tips for Marketers
Video marketing is a powerful tool to gain brand awareness for your business and lead customers on the buyer’s journey. There are many different types of videos you can create so you need to first consider what marketing goal you are aiming to achieve. Whether you want more customers to be aware of your business,…