We’ve all been there — staring at a blank screen wondering if we’ll find the right words to communicate with our audience on video. Especially if you are new to scriptwriting — you might not know where to start. It’s important to stay aligned with your authentic voice, so it’s best to focus on language (not jargon) that your…
Year: 2022
Video Marketing: Learning What Resonates With Your Audience
It was an honor to be interviewed recently by Charlene Shirk and Jared Brick at @Daily Ad Brief 😎 We talked about the importance of storytelling in your video marketing, choosing the best video style, and testing content for optimal reach/performance. 📱 📹 I’ve added some time codes below so you can easily…
Attract Brand Advocates With Relationship Marketing + Video Content
Relationship marketing is a well known type of marketing that builds loyalty with your potential clients. I like to think of relationship marketing as building long term friendships. Most business owners have the experience of developing a friendship with someone who shares your interests and gets to know what services you provide. Often those friends…