We’ve all been there — staring at a blank screen wondering if we’ll find the right words to communicate with our audience on video. Especially if you are new to scriptwriting — you might not know where to start. It’s important to stay aligned with your authentic voice, so it’s best to focus on language (not jargon) that your…
Author: blue lotus films
Video Marketing: Learning What Resonates With Your Audience
It was an honor to be interviewed recently by Charlene Shirk and Jared Brick at @Daily Ad Brief 😎 We talked about the importance of storytelling in your video marketing, choosing the best video style, and testing content for optimal reach/performance. 📱 📹 I’ve added some time codes below so you can easily…
Attract Brand Advocates With Relationship Marketing + Video Content
Relationship marketing is a well known type of marketing that builds loyalty with your potential clients. I like to think of relationship marketing as building long term friendships. Most business owners have the experience of developing a friendship with someone who shares your interests and gets to know what services you provide. Often those friends…
Engage With Your Customer's Story
Lots of entrepreneurs and small business owners who are making marketing content for their audience intend to convince their potential customers to buy from them by simply sharing the features and benefits of their product/service. But, storytelling is the single most powerful way to attract loyal customers. In a recent video on my YouTube…
Avoid These YouTube Branding Mistakes
There are several mistakes you need to avoid in order to have compelling branding on your YouTube channel. If you are serious about growing your YouTube channel then you need to make a great first impression with your viewers. First you need to hone in on the target audience for your YouTube channel: Have you…