Relationship marketing is a well known type of marketing that builds loyalty with your potential clients. I like to think of relationship marketing as building long term friendships. Most business owners have the experience of developing a friendship with someone who shares your interests and gets to know what services you provide. Often those friends…
Tag: content marketing strategy
Create Consistent Video Content
Many businesses these days understand that video is the best way to reach their target market. Videos continue to perform best compared to other types of marketing across all social media channels. Video is the best performing content type on Facebook (Social Media Today) 54% of consumers want to see more video content from a…
The Irresistible Power of Storytelling
One of the biggest mistakes many businesses make when creating their videos is trying to use facts and figures to influence viewers. Steve Jobs understood the power of emotional branding – his iconic branding strategy at Apple focused on emotion. While we’d all like to think we are logical beings, creative visionary Steve Jobs…